Why you should use tech at your next event
January 17th, 2020
In a previous article we discussed the importance of choosing event technologies that use human support. In today’s article, we are going to delve deeper into the benefits of event applications, especially for event organizers.
Choosing the right event tech
Event tech was designed for participants, but not only. Arguably some of the best event tech companies nowadays are those who help event planners access key metrics most efficiently.
To give you an idea, here are a few elements you can measure with event tech:
- attendee satisfaction – measured through surveys or live Q&As
- attendee participation – at conferences or activities
- attendee engagement – number of booth visits, length of stay
- attendee information – professional background, age range and interests
With technology being integrated in nearly every aspect of events, it is now easier than ever to track and understand attendee experience. You can use the data gathered from a range of applications and event technology to tackle a range of challenges and in turn, improve future editions of your event.
88% of event planners have said that event tech positively impacted their attendee satisfaction.
Pay attention to event app statistics and data
However, finding the right application for your event can prove to be a difficult task. The first piece of advice we can give you is to think about your participants : are they reserved or talkative ? Do they attend your event for educational purposes or to build their professional circle ?
The answers to these questions are crucial as they will help you choose between networking platforms that will facilitate business meetings or event applications that put more emphasis on your program.
Furthermore, the data collected should not only help you identify the successful aspects of your event, but also those who don’t resonate with your attendees quite as much. By listening to your attendees, you are ensuring your event remains competitive and relevant.
Data from event applications are especially beneficial when you take the time to choose the right technologies for your event. Here’s a list of event applications to start you off – The Best Event Apps for Every Type of Event: 2019 Edition
Rethink the architecture of your event
Now that you have gathered valuable data, you must use it to its full potential. Indeed, the information you gain from these event technologies should be an integral part of your post-morterm discussions. It is very important you pay attention to these statistics and take a moment to consider the trends you can draw from them.
Here are a couple ways you can use these trends to improve your next event:
1. Get to know your attendees!
Gather information from real-time surveys, registration forms and event applications. Event planners often underestimate the value of attendee data. However, these statistics are a great first step to identify the elements of your event that should be reworked.
These changes obviously depend on the characteristics of your event. For instance, if your participants particularly appreciate your event for the informative conferences, invest more time in your event program. You could determine precisely which conferences had high attendance numbers and replicate these for your next edition. Or even accentuate the informative aspect of your event by offering your participants the chance to attend round-tables with interesting speakers.
On the other hand, if you aim for your event to be collaborative and communicative, take a look at platforms that facilitate networking and integrate some workshops into your festivities. Such platforms are often a great way to make your attendees feel like they have the opportunity to build a more intimate relationship with leading actors in their industry.
The data collected through event networking platforms could also help you shape the business opportunities you offer your attendees. For example, if you have found that attendees share a strong interest in a particular topic, you could give them the opportunity to meet an expert in that field!
2. Adjust your marketing strategy
Did you know, a third of event planners believe that reaching new attendees is a top challenge when planning an event?
If this is a hurdle you often face when planning events, keep in mind that event data could greatly help you address this challenge. Determining who comes to your event and why will help you identify new crowds to reach out to and how to pull them in. Additionally, event marketing applications can help you identify where you are going wrong in your approach. Are your attendees reading your emails? And, more importantly are they responsive to the content? With statistics on engagement, click-rate and conversions, you can easily begin to map out new targeting strategies to reach attendees the most efficiently.
Now-a-days, event tech is an essential tool for all events. These numerous applications and platforms allow you to get to know your participants better than ever. In turn, the data collected from mobile applications can also help you expand your crowd and stay competitive.
It is crucial that you choose an event technology that will help your event progress, but also ensure participants attend future editions. Whether it be platforms which facilitate networking or interactive applications, with a little bit of research you are guaranteed to find a service that suits your needs.
Happy searching !
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